A company may choose to license its brand or trademarks if it believes there is a strong consumer acceptance of brand extensions or products. For example, when Apple launched the iPod, it was necessary to have immediate accessories such as headphones, charging and sync stations, and carry bags. Apple decided not to manufacture these products and decided to have the products manufactured by a licensee. Apple could offer “Earbud headsets,” iPod docking stations and “iPod socks.” Each is made by a separate company, but together offers an elegant solution to the consumer. All these accessories are sold by the licensees. Sample Contract Photo Services provides the basic boilerplate language to ensure that you are protected and paid for. With this contract, you can guarantee that you will be paid by a legally binding contract. You can add your logo and other branded items to JotForm`s PDF editor after completing the contract form. You can then save the PDF file and send it to the customer for signatures. Licensees believe that the license offers them revenue growth. This growth in turnover can take the form of growth in the existing market or the possibility of opening a new market. To do so, licensees expect the brand to have a significant brand preference, open doors and ultimately help them achieve or exceed their business objectives.
The licensing agreement obliges the purchaser to achieve certain sales objectives and royalties; The licensee`s objective is therefore to quickly achieve his business objectives and thus meet his contractual obligations. Royalties are the funds that the licensee pays to a licensee for the right to use the authorized property. It is calculated by multiplying the licence rate by net sales.  The Society of Product Licensors Committed to Excellence (SPLiCE) is a community of licensees with the vision of continually improving brand licensing. SPLiCE`s mission is to act as a community of licensees who share best practices in protecting, promoting and improving brand integrity. The SPLiCE Licensing Workshop is an annual board of directors and a meeting of members. During the SPLiCE Licensing Workshop, industry benchmarks and trends are highlighted in feature panel presentations that are relevant to the Community as a whole. They engage in a philosophy of creativity of divergence and convergence in order to maintain the unique transposition of ideas towards best practices. The vision for SPLiCE LicenseEs workshop is to learn to best practice teaching by exchanging best educational practices through calibration initiatives, task force collaborations, commission reports and the hospitality industry Speakers for intangible assets Include a song (“Somewhere Over The Rainbow”), a character (Donald Duck), a name (Michael Jordan), or a brand (The Ritz). An agreement for the granting of a licence requires a licensing agreement.
A licensing agreement authorizes a company that markets a product or service (a licensee) to lease a trademark from a trademark holder who operates a licensing program (a licensee).  Through a brand partnership agreement, your company works with others and uses common marketing strategies to create multiple related brands. Read 3 min License Means renting or leasing an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wishes to use the mark in relation to a product for an agreed period in an agreed area. Licensing is used by trademark holders to extend a brand or character to products of a completely different type.  A brand ambassador is a person hired by a company or organization whose purpose is to represent a particular brand and its products in order to increase brand awareness and the sale of a product.